The Italian bicycle manufacturing company Bianchi has launched a new collection of bike saddles for their Velomann brand. A few naming lines were developed to keep the initial concept, some of them being delta, spirit, the letter D (as the saddles shape), and inspiration from Greek and Latin origin.
MITORA was successfully registered as a trademark with the help of Groth & Co, and can be found on the Bianchi Oltre aero model.
