Camphouse, formerly Mediatool, are shaping the future of marketing with their comprehensive platform equipped to optimize efficiency and empower collaboration between marketing teams and agencies through innovation and AI. With an aim of supporting companies to manage media campaigns in the modern world of growing data volumes and advertising possibilities, the new brand perfectly reflects its position as the home for media campaigns and marketers to come together.
The process began by identifying important and relevant key features of the brand to be reflected in the name, including 'AI', 'media planning', 'marketing', and 'technology'. In a thorough and detailed collaboration, we together explored an array of names centered around creating a welcoming feeling, with an important detail being igniting feelings of joy and positivity when joining Camphouse. Experimenting with words such as 'flow', 'activity', and 'joy', and names spanning from Nordic- to Latin-sounding, Camphouse was the final choice!
Visit Camphouse here
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