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Pricer Avenue is an innovative shelf edge display system, designed to enhance communication and transform every aisle.
With seamless integration between label design, innovative functionality, and powerful modular rail flexibility, Pricer Avenue offers four sizes and a smart, modular design that ensures future-proof adaptability, data collection, and connectivity - meeting the diverse needs of modern retailers.
Our collaboration began by identifying key brand values such as reliability, transparency, long-lasting performance, efficiency, Scandinavian simplicity, and premium quality. Innovation, technology and modularity were also central to our approach. Since the aisle experience was a crucial part of the brief, we explored concepts including 'entrance', 'boardwalk', and 'strada', ultimately landing on the universally understood and elegant term 'Avenue'. This name perfectly complements Pricer, giving rise to 'Pricer Avenue'.
The teamwork throughout this project was exceptional - efficient, inspiring, and truly enjoyable!
