Through a qualitative, efficient, and close collaboration, our client was able to land in a new suitable name – Capega.
As an authorized staffing and recruitment company focused primarily on expertise in finance, banking, finance, real estate and insurance, the company was looking for a concise name that could communicate quality, engagement, trust, and expertise.
Together with the name group, we worked out different prototypes which were then fine-tuned. There was a great variety of names, ranging from abstract to descriptive (we had to scrap a few name suggestions eventually!).
The client fell for the composition Capega, which associates with ‘capacity’ and ‘engaging’; a very appropriate description of the company.
After the naming process, Groth & Co began a preliminary search in relevant trademark classes and markets. As it is known to many in the industry, there is a 3-month objection period, now it was just a matter of waiting the time to get a green light!
Skriptor Zigila and Groth & Co are very happy that the naming process was smooth and fun. A fantastic job and good cooperation between all. Special thanks to Capega who were brave enough to take the first step and work so efficiently and pleasantly throughout the project!
Åsa Ollert “founder of Capega”:
“Thank you Skriptor Zigila, you did a great job. We have received much praise for the name, Simple and stylish, Fits us nicely according to our network.”
Visit Capega’s website here!
